Recently the Micklem bridle came on the market with an innovative design. It's designed to conform to the horse's skull and prevent uncomfortable pressure points.
I was first introduced to the funny looking bridle in this book but the bridle didn't really reach popularity until recently. It seems to be most popular with eventers where the style of your bridle isn't as important as the function of your bridle. Very informative book by the way.
Other companies have started to follow in Micklem's footsteps with their own versions of anatomical bridles, I found their unusual but well made bridles while stalking The $900 FB pony blog. Perfect Sit of Sweden has several different bridles available with anatomical points designed with the horse's comfort in mind.
What do you think? Are these bridles just clever marketing straying from a timeless design to tug your heartstrings and empty your pocketbook? Or are they really better for your equine partner?